The Boom of Application Service Providers
Application Service Providers have always been around us in some shape. The need for them mainly arises when the overall acquisition cost of a service is too high. You can think of it like electricity generation. We all need electricity for our routine activities and can also buy generators or alternative energy supplies to fulfill our own needs. However, the cost of generating electricity this way is too high as compared to the bills we pay. That’s because the fixed costs get distributed amongst hundreds of buyers and become negligible or too low in the end.
The same rule applies on the internet, where ASPs establish large networks with sophisticated equipments and rent out the service on smaller scales. This is done mostly on a per user basis or on a monthly basis. In some cases, it can be a combination of both, like on-demand software firms charge a specific fee per x number of user per month. These ASPs have grown bigger with time as more people have been moving from customized software packages to such hosted software.
Let’s take a look at some of the common characteristics of an ASP to understand why this sector is growing day by day. Firstly, they do the initial investment and buy all the equipments from hi-tech servers to desktop computers. Then, they develop their own software from the scratch in most cases, test it vigorously to make it perfect and make it user-friendly for the masses. These software also need maintenance and supervision at all times, which necessitates the presence of skilled staff. The ASPs take care of this end too and hire PHP programmers, Flash designers, helpdesk people and more. Then comes the issue of periodic updates to keep abreast of the latest developments in the technology sector and to take care of any legislation if it applies. All these things result in huge expenses and these costs are distributed to service buyers. In some models, the service is provided free accompanied by advertisements. Email is an example of such a free service, where providers like Yahoo and Google let us maintain a free email account and fund it with advertisements.
The ASP model works well because it provides numerous benefits to service buyers. The cost of making customized software run very high, and it’s also a huge risk for small businesses that are dubious of their future needs. Secondly, you need months to design customized software and tweak it. On the other hand, on-demand software provides you instant access to their systems, mostly on a limited trial basis too for free. Even if you predict your firm will be a hefty user of that software, it’s still better to try on-demand software and note the customizations you need. Once you realize you can justify the costs of developing and maintaining your own software, you can always do that.
So reap the benefits of the ASP model, and save your expenses while you pay-as-you-go.